Change Management is not equivalent to Managing Change. The latter merely conveys a controlled administration of a project or an initiative over a stipulated period, where the larger goal is something different. In reality, to have effective Change Management, Change itself is at the core of the entire orchestration. It is the catalyst, the journey, and the goal.
Comparative Themes: Change Management vs. Managing Change
Theme | Change Management |
Managing Change |
Stipulation | Long term | Short-medium term |
Focus | Culture mobilization | Project delivery |
Sponsor | Top Leadership team | Edge leadership teams |
Role | Anchor | Enabler |
Scope | Comprehensive | Modular |
Application | Organization-wide | Projects/ Focused interventions |
KPIs | Evolving mindset adaptation | Project-specific deliverables |
Communication drivers | Inspirational | Transactional |
Demonstratives | Behaviors, Culture, Brand equity | Project success, Minimized disruptions & conflicts |
Goal | Progressive inculcation & organization building | Contemporary adaptations & capability building |
The above comparative illustration is a practical application of the concept of Change itself. While Change Management should be one of the leadership thrusts in bringing organizational transformation and reaching beyond the inflection point, Managing Change is the more transactional aspect of materializing the transformation in everyday work.
The Journey of Change Management vs. Managing Change
The former is a long journey, mobilizing employees and stakeholders towards an inspirational goal; the latter executes deliverables with precision, accuracy, and commitment. Change Management eventually becomes the organization’s DNA through continuous learning, ecosystem collaborations, and involuntary curiosity.
Managing change doesn’t preclude the larger vision of Change Management; rather, it focuses on the nitty-gritty of regular work, bringing in more innovation and spectacular project synergies.
Achieving Organizational Excellence
To accomplish the twin goals of everyday excellence and building a future-ready organization, companies need to be dexterous at both aspects of Change. To be able to define a realistic and aspirational vision and navigate the entire workforce ecosystem towards that vision through consciously evolving action plans.
For more insights into organizational dynamics and transformative strategies, check out our blog on The Conformist-Culture and Sweden’s Landmark Traffic Transformation.